Use the ASoc brand with confidence

Our wordmark pairs a violet logomark with the ASoc name set in Inter Tight. Keep clear space around it equal to the height of the mark.

Don't stretch, recolor or add effects to the logo.

Our primary is violet (#864FFE), supported by accent washes in cyan, lime and warm peach. Use them sparingly against generous white space.

On dark surfaces, switch to the light wordmark.

Inter Tight is our typeface across the brand. Use medium weights for headings and regular for body copy.

Keep tracking tight on large headings.

A full package with vector logos, color swatches and usage examples is available on request.

Questions about brand usage? Reach out to our team.